Raak works for innovative thinkers and ideas that everyone should see.

design // concept //  art direction // film // print // visual identity // website  //  activation // start up 
Client: Amnesty International
Made with: Ilona van de Laarschot
Tags: ART DIRECTION, BRAND ACTIVATION, CONCEPT, DESIGN, PR

Amnesty at Lowlands

In Congo, sexual abuse of women is widely used as a weapon of war. But how do we translate an immensely serious subject like this into a festival like Lowlands? We realized everything for this Brand Event. From concept, to production, to design and PR / press release. With success and a lot of Free Publicity as a result.

Client: Libresse
Agency: Shoq Creative Studio
Credits: Alexander Kosman, Ilona van de Laarschot, Karin Heinen, Nina Aaldering
Tags: ART DIRECTION, CONCEPT, FILM

Live fearless

A series of portraits of strong women who pursue their dreams despite all resistance. In the campaign they tell their personal story and call on women to follow their heart too.

Client: Schiphol Media
Agency: Woedend!
Made with: Pascal Boogaert
Tags: CONCEPT, PR, ART DIRECTION

The smallest ad agency in the world

Schiphol Media wants to show marketers that there are many more advertising options in and around Schiphol than a sticker on the baggage belt or a nice text on the trunk. Advertising Agency Woedend! came up with the idea to let creatives come up with the craziest concepts to advertise at Schiphol for 24 hours.
Together with Pascal Boogaert, I cracked several briefings, including Tony Chocolonely.

Client: Universiteit van Amsterdam
Agency: the brand department
Credits: Josine Hendriksen, Gijs van Meurs, Linda de Haan, Nozem Films
Tags: CONCEPT, FILM, PRINT, SOCIAL

It happens in biology
Make it work at the UvA

Society is desperate for good biologists. Curious people who learn to experiment and come up with answers to current issues during their studies. From solutions for the consequences of climate change to increasing food security or biodiversity. Biology at the UvA is pre-eminently the training where you start working from day one.
In the campaign you will learn more about biology at the UvA.
With a positioning film and interviews of alumni who have each worked in their own way on their Biology studies. Social snippets for awareness and for subject teachers a package with relevant context and inspiration for class.

Client: Gemeente Amsterdam // Dynamo
Credits: Remco Moen, Hermen de Waal, Jonas Jouisse, Creërende Heren, Martijn Bosman
Tags: CONCEPT, DESIGN, FILM, PR, WEBSITE

Youth center IJtopia

IJburg has a place where many beautiful things arise. A place brimming with energy. Where things are discussed, where young people can be themselves. Where young people feel safe. A place with motivated youth workers who guide young people in their growth. This place is called IJtopia.
Together with the young people, a design was developed that symbolizes the center. This is applied to the building by means of paint workshops. In addition, the youth will make signage and put the youth center on the map.

Client: Joyfulness, Johan Spaans
Photography: Lydia Knoop
Film: Macula Films
Tags: VISUAL IDENTITY, DESIGN, COVER, FILM, WEBSITE

Let's create our world of Joy
Let's inspire each other

Joyfulness is the feeling of joy that you experience when you can be yourself, use your talent and share this with others. In today’s society the feeling of Joy is under pressure. Many expectations, commitments, stress and the pressure to perform reduce your sense of happiness.

Joyfulness Worldwide is a cooperative organisation which gives people, communities, businesses and organisations the opportunity to reconnect with their talent, joy of life and work. We are using an insightful and fun way of coaching, training and mentoring and provide guidance on your journey, regardless of whether you’re young or adult, manager or employee, teacher or pupil.

Client: Appreciative Inquiry Community
Credits: Vera Hofmann
Tags: VISUAL IDENTITY, DESIGN, WEBSITE

Appreciative Inquiry Community

If we follow the rules of nature as there is the true respect of everything that lives, then we see ourselves returning to our natural state of being. So let’s share this huge wisdom with those who want to learn. Let’s share this great feeling with the world. Let’s connect and to grow into something better together.

Client: Zonnatura
Agency: Isobar
Made with: Martijn de Vreeze
Tags: ART DIRECTION, CONCEPT, WEBSITE

A world full of herbal beauty

Zonnatura has many teas. And just as many stories. About slow grow. Picking in the wild. Active herbs. You can discover all these stories in the ABC of our tea.

Client: Stomach Liver Bowel Foundation
Bureau: THEY
Tags: ART DIRECTION, BRAND ACTIVATION, CONCEPT, PRINT

A very simple idea

Colon cancer is easy to treat. Provided you are there on time. Poo is your most important counselor. So people need to check their poo more often. To tell them that, we developed a simple gadget; a clothespin with a call to the website. Effective and costs no shit. And that was exactly the intention.

Start up: Hupsaké
Made with: Ilona van de Laarschot, Jacqueline Kleijn
Tags: CONCEPT, DESIGN, LOGO, PACKAGING, PRINT, WEBSITE

Hupsaké
That's the spirit

To give a positive twist to the crisis of 2010, we introduced our own start-up. Hupsaké. The first Dutch sake brand with a toast to the optimists. Not just any drink, a mentality. With Hupsaké we want to inspire and move people. Follow your heart and go for it.

Klant: Sweet Heroes, Els Veltkamp
Tags: VISUAL IDENTITY, DESIGN, PRINT, WEBSITE

Sweet Heroes
Create one be one

These sweet heroes are eager to help, comfort you, go on an adventure, or make you laugh.
The bodies are completely white and with the included markers, children can make their own picure. Doll full colored? No worries: a spin in the washing machine and they are completely white again. Because the dolls can be used over and over again, they help in the healing process and stimulate the imagination.

Client: STOP AIDS NOW!
Made with: Martijn de Vreeze
Tags: CONCEPT, PRINT, WEBSITE, PR

STOP AIDS NOW!

1 million people die of AIDS every year. But the problem no longer exists in the Netherlands. From that insight, together with Martijn de Vreeze, I came up with the 'AIDS is far from dead' for STOP AIDS NOW! Result: 10,000+ candles sold.

Client: Dove
Agency: Being There
Tags: CONCEPT, WEBSITE, FILM

What I love about you

If you can see the beauty in others, why not in yourself? Only 1% of Dutch women see the beauty in themselves. Dove believes this should change.
In a personal message you could let a friend know what you like about her. The best gift is a compliment.

Client: Ikea
Agency: Lemz
Awards: Golden Spin Award, Silver IMC Award, Esprix
Tags: ART DIRECTION, BRAND ACTIVATION, COMMERCIAL, CONCEPT, PRINT

Ikea lets the Netherlands Husselen

How can we activate people to get started with their home? Well, by Husselen! In other words, shifting furniture that you have at home. Give your interior a new twist (and create space for new products). The campaign focuses on a catchy song composed by Massive Music. Nobody could sit still. Husselen became a hit. Even in Russia and Japan! Husselen was supported with a TVC, outdoor, online advertising, in-store, PR and spectaculars.

Klant: De Friesland Zorgverzekeraar
Agency: Lemz
Made with: Ilona van de Laarschot
Awards: Golden Spin Award, Esprix
Tags: ART DIRECTION, BRAND ACTIVATION, CONCEPT, FILM, PR, PRINT, WEBSITE

Keep cool with The Friesland Health Insurer

We camped for 5 days in the heart of Friesland, spoke to the most down-to-earth people and therefore developed the most perspective campaign for a health insurance company ever. At a time when most health insurers are sowing unrest, we provide ‘Keep your head cool‘. Just do it, then you are already doing healthy enough. It turned out to be perfect for De Friesland: The staff and even the director took part in experiments that prove that to just act normal is very healthy.

Client: KLM
Agency: Tribal DDB
Credits: Björn Diemer, Ilona van de Laarschot, Olaf van der Geld
Awards: San Accent Nomination, shortlist The FWA
Tags: ART DIRECTION, CONCEPT, WEBSITE

KLM Houses

The Delft Blue KLM Houses have been a household name for years. Until now, there was no place where enthusiasts could go. That is why we came up with an online concept; A website made entirely of Delft blue porcelain. A nice combination of offline handicraft and online craftsmanship.